Salesforce’s AppExchange ecosystem is home to thousands of applications designed to extend and enhance your CRM experience. Whether you're focused on sales, support, marketing, or productivity, these apps help you get the most out of your Salesforce investment.

Here are our top 10 picks for 2025:

1. Unleash: AI-Powered Knowledge Assistant for Salesforce

Best for: Unified knowledge access, instant AI-powered insights, and faster support resolutions
Ideal for: Support, Success, Sales, Ops, and Product Teams

Unleash empowers Salesforce users by embedding a powerful AI assistant directly into the platform. It integrates with over 80+ tools-including Confluence, Google Drive, Notion, Slack, Zendesk, and GitHub-to provide real-time, context-aware answers from both internal knowledge and live web sources via ChatGPT and Claude.

Support and sales teams benefit from:

• One-click answers to complex customer questions
• AI-powered co-pilot that works contextually within Salesforce Cases and Opportunities
• Reduced handle time, better resolution quality, and improved customer satisfaction

Real-world example: AU10TIX, a global identity verification platform, used Unleash to unify knowledge access across their support teams. As a result, agents resolved tickets faster, collaborated more efficiently, and significantly reduced dependency on siloed tools.

Why it stands out: Unleash is more than just a search bar-it acts as a knowledge engine that helps agents find, draft, and deliver better answers without ever leaving Salesforce.

2. DocuSign for Salesforce

Best for: Seamless electronic signatures and contract workflows
Ideal for: Sales, Legal, and Procurement Teams

DocuSign makes it easy to send, sign, and manage agreements directly within Salesforce. It supports contract automation, speeds up deal cycles, and provides legally binding e-signatures-all from a familiar interface.

3. Conga Composer

Best for: Custom document generation from Salesforce data
Ideal for: Sales, Marketing, and Customer Success Teams

Create quotes, proposals, reports, and invoices automatically. Conga helps streamline sales communications and enhances professionalism in external-facing documents.

4. OwnBackup

Best for: Backup, restore, and data protection for Salesforce
Ideal for: IT, DevOps, and Compliance Teams

OwnBackup ensures your critical Salesforce data is secure and recoverable with automated backups and precise restore tools. It’s essential for companies with sensitive customer data and strict compliance requirements.

5. FormAssembly

Best for: Secure, customizable web forms with Salesforce integration
Ideal for: Marketing, Events, HR, and Compliance Teams

Build forms for lead generation, surveys, registrations, and more. All data collected syncs seamlessly with Salesforce, saving time and improving data accuracy.

6. LeanData

Best for: Automated lead routing and territory management
Ideal for: Revenue Operations and Sales Teams

LeanData improves pipeline efficiency by intelligently routing leads and matching them to the right accounts or reps-ensuring no opportunity is missed and handoffs are seamless.

7. Conga Sign

Best for: Streamlined e-signature workflows with tight Salesforce integration
Ideal for: Legal, Sales, and Customer Success Teams

A robust alternative to DocuSign, Conga Sign provides embedded e-signatures, customizable workflows, and audit trails-all inside Salesforce.

8. ZoomInfo for Salesforce

Best for: Sales prospecting and account enrichment
Ideal for: Sales and Business Development Teams

ZoomInfo gives reps up-to-date contact and company information directly inside Salesforce, enabling smarter outreach and reducing time spent on prospect research.

9. TaskRay

Best for: Project and customer onboarding management
Ideal for: Customer Success, Implementation, and Ops Teams

Manage post-sale activities like onboarding, implementations, and projects within Salesforce.TaskRay keeps your processes on track with templates, timelines, and progress tracking.

10. Geopointe

Best for: Location-based data visualization and territory planning
Ideal for: Field Sales, Territory Managers, and Operations Teams

Geopointe lets users map Salesforce data, plan travel routes, and visualize regional performance-all of which boost field productivity and planning.

Final Thoughts

Whether you’re focused on support, sales, or operations, the Salesforce AppExchange offers tools that can transform your CRM experience. At the top of the list is Unleash-your AI-powered sidekick for accessing knowledge instantly and making every Salesforce workflow smarter, faster, and more scalable.