Looking for the best sales enablement tools? Explore our curated list of the 12 leading platforms with detailed feature comparisons, pricing insights, and real user feedback. 👇
### 1. Unleash
**Unleash** is an enterprise-ready digital sales assistant that harnesses the power of GenAI to help sales teams navigate through complex prospect queries and routine sales tasks. It learns from hundreds of your internal knowledge sources, such as meeting recordings, Slack conversations, sales enablement tools, etc., to help sales reps win deals by offering exceptional insights on objection handling, competitor trends, best practices, and more.
**Key Features:**
- **Automated Knowledge Management**: Centralizes sales collateral, ensuring content is easily accessible and always up-to-date.
- **Conversational Intelligence**: Extracts valuable insights from sales meetings, highlighting recurring prospect pain points and pricing objections.
- **Integration Capabilities**: Seamlessly integrates with over 70 SaaS tools, including Slack, Salesforce, and HubSpot.
- **Scalability**: Supports larger knowledge bases and storage options, adapting to increased workloads.
**Pros:**
- Searches through, understands, and answers technically complex queries.
- Understands various languages, interprets context, and answers queries in the same language.
- Automates RFPs and RFIs, saving valuable time.
- Extensive Slack search capabilities, returning relevant, precise, and verified responses.
### 2. Cognism
Cognism is a B2B sales intelligence platform that helps revenue teams cut through bad data and gatekeeper barriers. It provides high-quality, compliant data to help businesses connect with their ideal customers.
**Key Features:**
- International coverage with high-quality B2B data.
- Call phone-verified direct dials with up to 87% connection rate.
- Compliant B2B emails and intent data powered by Bombora.
- Integrates with Salesforce, Outreach, HubSpot, and Salesloft.
**Pros:**
- Reliable data accuracy rates up to 90%.
- Easy access to B2B emails and mobile numbers via Chrome Extension.
**Cons:**
- Bespoke pricing packages.
### 3. Kaspr
Kaspr is a European B2B contact data provider that offers a Chrome extension to instantly extract verified emails and phone numbers from LinkedIn and Sales Navigator.
**Key Features:**
- Self-service model for immediate prospecting.
- Unlimited, verified B2B emails and direct phone numbers.
- Real-time data updates and easy field mapping.
**Pros:**
- Quick and easy access to contact details.
- Generous free plan with affordable paid plans.
**Cons:**
- Limited to European data.
### 4. Highspot
Highspot combines sales content management with granular analytics that track which sales materials, training modules, and engagement strategies close deals.
**Key Features:**
- AI-powered search and guided browsing.
- Detailed analytics on content performance and rep engagement.
- Built-in training and coaching tools.
**Pros:**
- Measures and replicates successful sales behaviors.
- Comprehensive content management.
**Cons:**
- Confusing layout and steep learning curve.
### 5. LevelEleven
LevelEleven is a sales performance management platform that transforms key sales behaviors into measurable metrics and habits.
**Key Features:**
- Customizable contests and leaderboards.
- Native Salesforce integration.
- Scorecards for tracking progress against key metrics.
**Pros:**
- Motivates and engages sales teams.
- Real-time updates and celebratory broadcasts.
**Cons:**
- Complex setup and configuration.
### 6. Membrain
Membrain combines CRM and sales enablement capabilities into a unified platform.
**Key Features:**
- Customizable sales processes with built-in guidance.
- Full-featured CRM with robust contact management.
- Visual analytics and forecasting capabilities.
**Pros:**
- Directly embeds sales playbooks and coaching tools.
- Predictable pipeline management.
**Cons:**
- Limited features and occasional integration issues.
### 7. MindTickle
MindTickle is a revenue enablement platform that combines sales training, content management, coaching, and analytics.
**Key Features:**
- Personalized training paths with gamification.
- AI-powered conversation intelligence.
- Digital sales rooms for collaboration and content sharing.
**Pros:**
- Structured learning programs and skill assessments.
- Data-driven coaching.
**Cons:**
- Significant learning curve and overwhelming for new users.
### 8. Seismic
Seismic’s all-in-one enablement cloud helps customer-facing teams discover, share, and track content while measuring its impact on sales.
**Key Features:**
- AI-powered content recommendations and dynamic document customization.
- Comprehensive learning and coaching tools.
- Multiple buyer engagement tools.
**Pros:**
- Streamlines content management and delivery.
- Detailed engagement analytics.
**Cons:**
- Navigation challenges and steep learning curve.
### 9. Salesforce
Salesforce is the world’s leading CRM, offering a complete suite of cloud-based applications for sales, service, marketing, and analytics.
**Key Features:**
- AI-powered analytics and insights through Einstein.
- Extensive customization options.
- Built-in collaboration tools and vast ecosystem of third-party apps.
**Pros:**
- Powerful features and predictive sales outcomes.
- Customizable to match specific business processes.
**Cons:**
- Steep learning curve requiring specialized expertise.
### 10. HubSpot
HubSpot Sales Hub combines CRM functionality with powerful sales automation and engagement tools.
**Key Features:**
- AI-powered prospecting with Breeze Agent.
- Comprehensive deal management tools.
- Conversation intelligence and advanced analytics.
**Pros:**
- Scales efficiently for growing businesses.
- Robust free CRM with upgrade options.
**Cons:**
- Limited feature set in free plan.
### 11. Showpad
Showpad operates in a similar territory to Seismic, offering an AI-powered sales enablement platform that unifies content management, training, and buyer engagement.
**Key Features:**
- Secure digital sales rooms (Shared Spaces).
- AI-powered content recommendations.
- Comprehensive analytics to measure content performance.
**Pros:**
- User-friendly interface and collaborative features.
- Detailed buyer interaction tracking.
**Cons:**
- Search functionality needs improvement.
### 12. Outreach
Outreach is an AI-powered sales execution platform that works with your CRM to automate prospecting, manage deals, and forecast revenue.
**Key Features:**
- Smart email sequences with AI-assisted content suggestions.
- Real-time conversation intelligence through Kaia.
- Advanced revenue forecasting with AI projections.
**Pros:**
- Unified, predictable sales approach.
- In-meeting coaching and post-call insights.
**Cons:**
- Occasional syncing issues with non-Salesforce CRMs.
### Wrapping up
The best sales enablement tools provide easy access to up-to-date and accurate information, streamline workflows, and enhance team productivity. While Glean is a popular choice, Unleash stands out with its advanced AI capabilities, extensive integrations, and superior Slack search functionality, making it a perfect fit for sales enablement teams.
