About Atera
Atera is an AI-powered, all-in-one IT-management platform that combines remote monitoring and management (RMM), help-desk ticketing, and more-speeding everyday workflows for in-house IT departments, corporate IT teams, and managed-service providers (MSPs).
The Challenge
Atera runs global Sales, Solution Engineering, and Support teams spread across time zones. Coordinating them created significant knowledge-sharing challenges. The expanding product lines, competitive landscape, and inherently technical offering turned siloed expertise into a costly bottleneck. An AE in the United States might wait a full day for an answer from a Solutions Engineer in Romania, or Sales might need information buried in Zendesk tickets. These delays pushed Atera to seek a platform that could answer team questions instantly-24/7 and with source references - leading them to Unleash.
“Before Unleash, if I told someone ‘check Zendesk,’ they’d open a ticket list and have no idea what was relevant. It just wasn’t usable”
The Challenge for Sales & Revenue-Enablement Teams
For Revenue Enablement, manually consolidating knowledge before each launch or campaign was a massive time sink. In Atera’s crowded market, every competitor requires tailored positioning, yet, prior to Unleash, the only way to spread that knowledge was through webinars and meetings, an approach that couldn’t keep pace with Atera’s growth.
“The needs of the SDR team aren’t the same as those of Customer Success, so we have to filter out a lot of noise and surface only the information that’s truly relevant to each role at that point in the cycle”
ROI & Impact of Unleash
Unleash AI eliminated knowledge bottlenecks, transforming how Atera runs launches and campaigns. The platform delivers conversational answers-rather than links-directly in each user’s preferred workspace at the moment of need, streamlining the global sales process. It also lets Atera introduce revenue-generating products such as Atera Autopilot and Atera Copilot quickly and smoothly. Manual consolidation is no longer required; Unleash surfaces accurate answers from across the company in one place.
“When we implemented Unleash, we found that the response time for roughly 60 percent of questions dropped to almost zero.”
Feedback from the Sales Representatives
Prospects consistently cite Atera’s rapid, accurate responses as a differentiator, and Unleash is a key driver of that speed-regardless of region or time zone. Delivering outstanding service alongside a strong product has markedly improved everyday sales operations.
“My pre-sales team Slacks me three times a day saying ‘thank God for Unleash.’ It’s even a running joke: can anyone answer faster than the Unleash bot?”
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